![](https://cdn.prod.website-files.com/64fcd36e0f751d39c87275b9/65148e4eb72d2da1ad4f4716_01-min.webp)
UX/UI Design, Webflow, Graphic Design
Faces and Laces
goal
To immerse users in a digital and real-world scavenger hunt, while educating them on fashion history and driving sales through a captivating campaign.
"Faces and Laces" isn't just a brand; it's an expedition into the heart of fashion history. This project required the creation of a dynamic, interactive website built on Webflow, and the comprehensive branding for an initiative that transported users through a treasure hunt of unique fashion artifacts. Users were enticed to search for these artifacts on street posters and had the opportunity to purchase them through the website, culminating in a grand prize - the main artifact.
"Faces and Laces" isn't just a brand; it's an expedition into the heart of fashion history. This project required the creation of a dynamic, interactive website built on Webflow, and the comprehensive branding for an initiative that transported users through a treasure hunt of unique fashion artifacts. Users were enticed to search for these artifacts on street posters and had the opportunity to purchase them through the website, culminating in a grand prize - the main artifact.
details
Integrated Experience: Bridging the gap between offline poster searches and online purchases, ensuring a seamless transition and user experience.
![](https://cdn.prod.website-files.com/64fcd36e0f751d39c87275b9/65148e5eeb9835540256ff4f_5-min.webp)
Captivating Design: Creating a website and brand aesthetic that captured the historical essence of the artifacts while retaining a modern appeal to resonate with the target audience.
![](https://cdn.prod.website-files.com/64fcd36e0f751d39c87275b9/65148e5ead099a9359c64889_4-min.webp)
Engagement Strategy: Ensuring the hunt was engaging, challenging, yet achievable, encouraging maximum participation while educating users about the history of fashion.
The "Faces and Laces" campaign became a resounding success, generating over 30 million impressions. Its innovative blend of history, street-level interaction, and digital immersion caught the imagination of users, leading to the rapid sell-out of the entire artifact collection. The project not only achieved its commercial objectives but also fostered a deeper appreciation for fashion history among participants.